Copywriting and Marketing Services
Make More Money By Attracting More Ideal Customers
Relying on word-of-mouth and referrals can keep you afloat for years in an established business. But you can’t depend on referrals all year long, especially in low season.
To keep your calendar full throughout the year, you need a finely tuned marketing engine. One that delivers your unique message to your ideal customers efficiently and provides you with a high ROI.
Here’s how I can help you do that.
Begin your marketing upgrade with a detailed analysis of your existing marketing.
Knowing where your marketing stands today is crucial before making any changes or adding anything new. This gives you a starting point for building an effective marketing strategy designed to bring you the most customers for the highest ROI.
Without this clear understanding, you can spend a lot of money on ineffective messaging or inefficient operations.
This is especially true with AI. While AI can make almost anything faster, doing the wrong things faster is a waste of time and money.
That’s why knowing what’s working now and what isn’t is important before starting any new marketing project, with or without AI.
I begin all marketing reviews by jumping on a call with you to discuss your current and past marketing. I’ll ask you questions about your business, your ideal customers, and your thoughts on what has and hasn’t worked for you in your marketing.
Then I’ll perform my analysis and present my findings to you in a written report that I review with you on a second call.
An in-depth analysis of your website copy, message, SEO, and user experience. Includes recommendations for improvement, from quick wins to complete revision.
- Initial video call with you to discuss your current website. I’ll ask you how and when it was created, your goals for the site, and your thoughts on its overall performance.
- Review of your website.
- Written report with my findings and recommendations for improving your site.
- Presentation video call. We review the report and on-screen examples. 30-60 minutes.
If your current marketing copy needs some polish, I’ll review it and recommend ways to increase engagement and improve conversion rates. Good for individual marketing pieces, such as web pages, ads, written content, video scripts, and direct mail pieces.
- Initial video call with you to discuss your needs. 30-60 minutes.
- Review of your copy.
- Presentation video call to discuss my recommendations. 30-60 minutes.
An examination of your marketing across all channels.
- Initial video call. We discuss your current marketing and goals. 30-60 minutes.
- Research and analysis of your market, prospects, and current marketing.
- Written report with my findings and recommendations for improving your lead flow and ROI.
- Presentation video call. We review the report and on-screen examples. 30-60 minutes.
A review of the processes you use to plan, develop, create, and deliver your marketing on all platforms. Focuses on finding ways to save you time, effort, and expense. This may include implementing AI where appropriate.
- Initial video call. We discuss your current marketing processes and goals. 30-60 minutes.
- Analysis of all your marketing procedures.
- Written report with my findings and recommendations for improving your operations efficiency.
- Presentation video call. We review the report and on-screen examples. 30-60 minutes.
To keep a steady flow of ideal customers that help you grow your top line and bottom line revenue, your business needs to be the first one your customers think of.
That means they need to see and hear from you on a regular basis, not once a year. When they hear from you, they need to know:
- You understand their problem
- You can solve their problem
- Why they should trust you
- How they can begin working with you
I write marketing copy that keeps your business top of mind with your ideal customers.
Following these steps assures your new copy provides you with the leads and ROI you need.
- Interview with you and other stakeholders, as necessary
- Market and customer research
- Strategic planning
- Writing
- Editing
- Wire-framing / layout suggestions
- Present new copy for your review
- R2 rounds of revisions, if necessary
- Delivery of final copy
Websites
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Email Campaigns
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Content Marketing
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Sales Copy
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Before starting any new project, we need to look at your entire marketing flow. I’ll be looking for what’s currently working, what’s no longer working, and anything that’s not bringing you ideal customers or delivering a high ROI.
I’ll ask you questions about your best customers, what marketing channels they come from, and what they mean to your business over the long term.
The questions I’ll ask include:
- What do you want to achieve with your new marketing campaign?
- What have you tried in the past?
- What worked?
- What didn’t?
- What’s your offer?
- Who’s your ideal customer?
- How do your ideal customers usually find your business?
- What online platforms do they regularly use to consume information?
- And more…
With these answers in hand, I’ll draft a Strategic Marketing Plan for the mot efficient way for you to achieve your marketing goals.
Then based on your input and knowledge of what’s worked for you in the past and what hasn’t, we’ll refine this plan together.
The final Strategic Marketing Plan will be designed to bring you the most qualified customers for the highest ROI on your marketing investments.
This plan is yours to keep. You may execute it yourself in house, have another contractor do it, or hire me to implement it for you.
You’re focused on the day-to-day operations of your business. That means staying on top of marketing can be a challenge.
A marketing operations review can relieve many of your marketing headaches by revealing places where time and money are being wasted.
You may find that many of the procedures you used only a few years ago no longer produce consistent results or bring in ideal customers. And they may not be generating sufficient ROI.
After competing this review, I’ll provide recommendations for streamlining your marketing operations. This can save you time and frustration in your marketing efforts. And simplifying your marketing operations is a great way to increase your marketing ROI for your business.
Some of my recommendations for streamlining your marketing operations may include AI solutions. But it’s important to note that you can’t just turn al of your marketing over to AI.
AI makes mistakes and removes the human elements from your marketing that connect with your audience. Most people still don’t like buying from robots.
Similarly, fully automated AI systems without human oversight can get off track and cause more harm than good. AI will speed up anything you give it, so you need to be careful. The last thing you want to produce is faster inefficiency.
For this reason, I’ll only recommend human-piloted AI solutions that keep expert eyes on the process.
The first step toward this goal is examining your current marketing procedures while asking several questions:
- Is this particular procedure still needed?
- Is it bringing in the right customers?
- Is it cost effective?/li>
- If so, are all the steps in the process necessary? Or is there a more efficient way to produce the same result?
Only after answering these questions can we decide if AI is the best solution for making the process faster or more efficient.
When applied strategically, AI can save you and your team considerable time currently being spent on mundane tasks. This frees up your time to devote to the more pressing needs of your business.
Whether I’m doing strategy, execution, copy, or an evaluation, I start all my projects with a Discovery Call. This gives me a chance to get to know you and your business and learn what your goals are.
On the call, we’ll explore your current and past marketing, your strategies behind it, what worked well, and what didn’t. This information is essential for me when developing my recommendations for how to best attract more customers to your business.
Within a few days of our first call, I’ll present my recommendations to you on a Follow-Up Call. I’ll encourage you to ask questions, share your insights, and tell me if anything doesn’t seem right for your business and why.
I’ll then refine my recommendations, as needed, and present you with a proposal that I believe will provide you the highest ROI for your current circumstances in your current market.
After receipt of your deposit, I’ll begin work and keep you informed of my progress with weekly check-ins.
When the project is completed, I’ll present my finished work to you on a Project Completion Call. We’ll discuss the completed work and any adjustments that might be needed. I’ll revise the finished product up to 2 times, if necessary, to make sure it aligns with your goals.
You’ll find specific process steps for each project type, above.