About - Joe Nattress

Small Business Owners In Marine and Aviation

Are You Losing Customers With Your Marketing Message?

Boatyards
Engine shops
Sailboat rigging shops
Charter operations

FBOs
Aircraft maintenance shops
Avionics shops
Flight schools

Your message is more than the words on the page.

Everything your prospect sees about your business plants an image in their mind.

That image is based on the quality of your website and the pictures you post. The ads and flyers you send out. All of it.

When your prospects see your message, what do they think first?

"Now that's a quality operation."

Or...

Is it something less flattering?

If your marketing message doesn't match the high quality of the work you do, you're losing revenue. That's lost income every time your prospects see anything from your business, online or off.

The solution?

Upgrade your marketing so your message radiates quality and precision. Just like the work you do every day.

I help my clients increase top-line revenue and net profit by attracting more high-quality customers year round.

Isn't it time your marketing told the true story of the quality work you do?

You Know Your Marketing Could Perform Better. But Fixing It Takes Time.

It takes time to craft a message that communicates the true value of your work. And to present it to the right audience.

When you're running your business day-to-day, there's not much time left for marketing.

I know, because I'm a small business owner, too. And I can tell you, if you're trying to keep up with marketing best practices and implement them while running your business, you've got a lot on your plate.

Maybe you can do 2 of these really well, but trying to do all 3? That's a stretch...

Because digital marketing changes every day. It requires constant maintenance to be effective.

And now, AI search is changing everything even faster.

Then there are offline marketing tactics you could be taking advantage of because everybody else is focusing on digital right now...

And to make matters worse, writing about yourself and what makes your business unique is no easy task.

So updating your marketing sits there untouched on your "To Do" list...

You're not alone.

I'll let you in on a trade secret...

Copywriters and marketers have a hard time writing about themselves and their businesses, too. It's human nature.

Most of us business owners would prefer to just do our work and hope it sells itself. And not have to do our own marketing.

But we know that's not enough.

We need to get our message in front of as many qualified prospects as possible to keep our calendars full. When we can find the time...

If you're struggling to find the time to boost your marketing performance, I have the solution.

Let me review your current marketing and find the most efficient ways to bring you more customers. You can rely on my years of marine, aviation, and marketing experience to find solutions that will bring you more customers. All for an ROI you'll appreciate.

Then you can use your time to focus on creating satisfied customers. And enjoying your newly improved marketing ROI.

Direct Response Copywriter and Marketing Consultant For Marine and Aviation Businesses

I'm Joe Nattress.

When I take on your marketing project, I start by examning your existing marketing from strategy and messaging through organizational flow.

With your input, I'll fine-tune your marketing message so your prospects understand the true story of the quality work you do.

Then I'll distribute your message on the most effective channels for your unique market. And assure every step of the pocess is necessary and works as planned.

Having a website and a few social media posts isn't enough to tell your whole story.

You need a well-crafted message presented consistently across multiple channels to bring you a steady flow of customers who believe you're the professional service provider they're looking for.

That's what I consistently provide to my clients.

HOW I HELP CLIENTS INCREASE THEIR REVENUE

How I Arrived Here

Unlike the average marine or aviation marketer, my unique background gives you access to someone who not only understands marketing, but who has the sea legs to stay upright on a fish-covered deck in a Puget Sound squall and the touch to gently land a private plane in a 35-knot coastal crosswind.

My years spent on the sea and in the air give me an understanding of your business and your customers. This allows me to speak to your prospects and customers the same way you do.

Copywriting & Marketing